A cold day with a light drizzle and strong winds might be expected to dampen fan enthusiasm for watching live sports. Now The Weather Channel is using mixed reality and a new kind of hyperrealism in its storytelling to show how elements such as these also impact athlete performance.
During the 2018 NCAA football season, The Weather Channel teamed up with the SEC, which includes such big collegiate names such as Ole Miss, LSU, Tennessee, Missouri, Georgia and 2018 SEC champion Alabama, to tell stories about how the elements impacted quarterback performance on game day.
The stories, which appeared on both The Weather Channel and SEC Network television stations, as well as their respective digital properties, leveraged mixed reality and immersive graphics to show how a certain type of wind, temperature or level of precipitation might impact the way a QB passes the ball.