The UFC is in the first year of a rights deal with ESPN to broadcast fights on the network’s fledgling direct-to-consumer ESPN+ service and has built its own successful digital platform, UFC Fight Pass.
Speaking at the Hashtag Sports conference in New York City on Tuesday, UFC president Dana White cited a record 4.3 million pay-per-view buys of the 2017 Floyd Mayweather-Conor McGregor boxing match, and said he believes technology will one day enable an event to be truly global.
“I always dream about a day where, if you put on the right fight in the right place with the right people, what’s your ceiling?