Esports communications consultancy firm The Story Mob has unveiled its latest guide, Extra Innings.
The guide is aimed at sports teams, leagues, and organisations with hopes of “navigating digital fandom.”
Available to download for free, Extra Innings opens by addressing traditional sports. It explains that “without you there would be no us” and that the firm dreams that “the era of sport we represent might one day be as celebrated as the stick and ball sports who came before us.”
The guide looks at professional athletes playing games on Twitch, explaining how they can properly appeal to the audience they amass, as well as the potential for crossover between traditional sports and esports.