Esports communications consultancy The Story Mob has opened its new European headquarters in London.
The opening coincides with the hiring of former Kazoo Communications Associate Director Karen Ward as the company’s new Director of Communications – Europe.
In a period of expansion for The Story Mob, the company will also extend its scope of clients outside of esports and gaming to digital entertainment more broadly.
Ward’s resume includes working with publisher Activision, particularly around Call of Duty, as well as agency work for clients including Xbox and PlayStation.