Gaming communications consultancy The Story Mob has appointed Michael Chavez Booth as the first-ever General Manager of its North American office.
As the region’s General Manager, Booth will be responsible for the agency’s North American client relations and team development. Moreover, he will support The Story Mob’s new business efforts as the firm expands into new verticals including apparel, digital finance, collectibles, and health & wellness.
Booth joined The Story Mob in April 2020 as the company’s Communications Director. Since his appointment, he has helped the firm grow its client base of professional esports organisations, tournament operators, gaming publishers, and emerging lifestyle brands.