The Relish, a sports media company founded and led by women and targeted at underrepresented fans, launched a new video-based app on Thursday that enables users to add color commentary on sports-related topics.
Since its founding less than two years ago, The Relish has served as a media company with a heavy focus on video that has produced content relevant to female fans. That content has mostly lived on third-party social media sites, notably Facebook, on the company’s website, and in a daily newsletter emailed to users.
The launch of this app (currently only available on iOS) represents the next stage of its strategy to build an ecosystem for underrepresented fans with its own products.