The Players’ Tribune has announced its acquisition of sports technology platform Unscriptd. No cash was exchanged in the deal, but The Players’ Tribune will acquire Unscriptd’s app with plans to launch a new mobile app called Players’ POST.
Unscriptd was founded by a group of former Nike executives in 2013 as a storytelling platform for athletes across Europe, Asia, and Australia. Unscriptd’s mobile app helped athletes create, edit, and publish short-form videos directly to social media. More than 2,500 athletes have used the platform, and they will all now join The Players’ Tribune network, growing TPT’s community to more than 5,000 athletes around the world.