Alex Turnbull, director of broadcast production at the PGA Tour, and Mike Downey, principal evangelist for sports and entertainment at Microsoft, joined Bram on the SportTechie podcast to talk about golf’s new content relevancy engine. The CRE was built by Microsoft for the PGA Tour, and uses artificial intelligence to help broadcasters automatically find statistics and content to enhance their coverage.
“Essentially there is an opportunity for us to take the burden off of both our employees and our broadcasters covering the sport. And that’s where we began working with Microsoft,” Turnbull said. “And we’re looking for ways where we could apply automation, apply logic, apply artificial intelligence to surface relevant statistical information and present that to our fans and our viewers and players to make an otherwise mundane situation dramatic and compelling.