The upcoming NFL season will include a couple of groundbreaking performances on the field. Notably, Sarah Thomas as the league’s first female official and Dr. Jen Welter as the league’s first female coach. However, the NFL has a much lengthier tradition of women in the front office, and the most successful team this century has one of the best. The New England Patriots hired Jessica Gelman back in 2002, and they have not stopped providing engaging fan experiences ever since.
She is currently the Vice President of Customer Marketing & Strategy, where she has embraced the role of analytics and technology in an effort to better understand the myriad of fans who root for the Pats.