When I was 10 years old, my dad took me to Fenway Park for the first time. I remember quite clearly walking up the runway and seeing the brilliant green lawn and being totally and completely amazed. Now that’s a great customer experience.
I was hooked simply by the beauty of the ballpark, even before watching these talented men flip the ball effortlessly around the diamond during infield practice, before the first pitch, the crack of the bat, the roar of the crowd. The sounds, the sights, the hot dogs and drinks were all part of it — and I was in love with that experience from the moment I saw that emerald lawn.