NBA commissioner Adam Silver raised some eyebrows in the month before the start of the season when he brought up Twitch. At Recode’s Code Conference, Silver again highlighted Twitch, describing it as a place where the streams are filled with the chatter of fans and all sorts of information appearing on the screen.
He did so right after noting that the broadcast production of NBA games “essentially looks the same way it did 30 years ago.”
Silver wants that to change, and it comes at a time when streaming services like Amazon, Facebook, Twitter and YouTube have shown a willingness to make waves with live sports.