The traditional model of a racing event – registering in time, waking up early on race day, finding and paying for parking, waiting at the sign-in and starting lines with hundreds of others, and the feeling of intimidation that comes with spectators and competition – has been turned on its head by Fitfam.
With virtual events hosted by Fitfam, participants can sign up for a race online, have their race materials sent to them, complete the race wherever and whenever they want over a 2-day span, and submit their results tracked by wearables to that event’s unique Fitfam page.