Earlier this year, Adidas went “blue” when it announced its partnership with Parley for the Oceans, an initiative created to conserve the world’s oceans by helping to keep them free from harmful litter and pollutants. Both Adidas Group and Parley for the Oceans believe this must be a collaborative effort – one that will allow consumers to participate in through retail and future activations. The core of the program will be three prong: Communication and Education, Research and Innovation and Direct Actions against Ocean Plastic Pollution.
Last year, Adidas Group launched its first “green” initiative in one if its European stores.