Created in collaboration with Omnicoach.
As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and feed their creativity so they can tell the compelling stories that customers will remember.
One of the biggest misconceptions about marketing to esports fans is that all audiences are alike. If you are new to esports marketing, approach video game communities as you would social media outlets, in that each has developed its own tone and dedicated audience.