While there has been a notable decline in TV audiences for live sporting events in recent years, including the English Premier League, by contrast there has been a rise in popularity for “near live” highlights on social media platforms. This trend has accelerated, especially in the UK, with a deal between Sky Sports and Twitter to show soccer highlights nearly right after they happen.
Wildmoka is one such company operating within this burgeoning space. It works with broadcasters and content owners to instantly clip highlights from live sports TV and share them across the web, underpinned by automated workflow technology.