The 2016 Summer Olympics in Rio de Janeiro are set to be the most technologically advanced television event of all time. Offering over 4,500 hours of streaming content, with some events in new 4K HDR and virtual reality, NBC aims to advance sports broadcasting into unprecedented territory. This shouldn’t surprise anyone who has followed the rapid advancement of digital broadcasts over the past two decades, especially with what will be expected to be the most watched event of the year.
NBC Universal will build off advancements made during Olympics past for Rio 2016. In 2012, NBC was able to offer far more comprehensive coverage of the London Olympics by leaving most of the work back in the United States.