More than just having moved ‘out of the basement’, esports organisations have rapidly matured, and their business models have evolved alongside the industry’s growth in recent years. To symbolise these changes, updates to branding often follow.
But branding in the sector shares a quality with high-performance gaming monitors: a high refresh rate.
Just in the past year, Esports Insider has reported on over a dozen high-profile rebrands in the esports industry, from parent groups and teams to league and event operators.
Esports Insider has collaborated with London-based branding agency, Turquoise Branding, to explore the cardinal rules of branding and how they apply to esports.