Co-streaming has become a cornerstone of esports viewership in recent years. Initially implemented in 2021 for VALORANT tournaments, its success quickly spread to other game titles, including League of Legends.
The model allowed creators like Marc ‘Caedrel’ Lamont, Nick ‘LS’ De Cesare and many other esports personalities to stream regional leagues and international events to their massive audiences, offering insights and a different viewing experience to traditional broadcasts.
Co-streaming has largely had a positive influence on viewership numbers post-COVID. However, a recent YouTube video by esports organisation Team Liquid saw its League of Legends head coach Jake ‘Spawn’ Tiberi spark a conversation by criticising co-streaming as detrimental to the scene.