Similarly to 2023, this year in esports has had its highs and lows. However, no matter the scene, a dotted line has always been signed as a myriad of esports partnerships are born.
Layoffs, closures and questions surrounding esports’ sustainability have plagued the industry. Yet, despite these conversations, companies have expanded. Organisations are finding new ways to make revenue and non-endemic brands are still teaming up with esports teams to bolster revenue opportunities.
2024 has seen high-profile partnerships and sponsorships, with some of the biggest brands in the world getting involved in esports. From supermarkets to drinks brands and even one of the biggest sporting bodies in the world, esports has seen investment from all sectors.