With the end of 2024 drawing near, Esports Insider is once again looking back at a year full of impactful marketing campaigns and unexpected brand collaborations in the world of esports.
As with previous years (2023, 2022, 2021, 2020 and 2019), some marketing projects have stood out, whether that’s through unique ideation or flawless execution.
Highlighting the efforts of established and emerging brands in the industry, Esports Insider presents the best esports advertising campaigns of 2024 in no particular order.
100 Thieves x Pokemon: Merchandise collection
Known for its focus on fashionable merchandise, North American esports organisation 100 Thieves has launched several successful apparel collaborations in the past, including a merchandise collaboration with Adidas Originals in May.