According to the Statistic Brain Research Institute, 83 percent of Americans that partook in a full, 18-round of golf were over 40-years-old last year. The Professional Golfers Association has the highest share of those over 55, with the smallest share of teenagers and pre-30-year-olds than its sports leagues counterparts, per The Atlantic.
Participation and viewership metrics that show golf’s discrepancy with today’s youth isn’t a novel trend.
Instead, the PGA Tour has started to dabble with Snapchat as a platform to counteract the lack of interest from this coveted demographic. The gross number impressions alone that virtually any event generates within this medium, makes it prudent for golf to be involved.