Tennis sensation and 23-time Grand Slam singles champion Serena Williams is upgrading her equipment in Intel’s latest advertisement where she joins actor Jim Parsons from CBS’ The Big Bang Theory.
According to Intel Chief Marketing Officer Steve Fund, the technology giant has been searching for the best of the best athletes in their respective sports “to symbolize that they’re the best and we’re the best.” The one-off execution with Williams shows her playing with an old, wooden racket that eventually falls apart. Parsons rushes into the frame to hand an agitated Williams a modern Wilson racket to use.