MINNEAPOLIS — What’s the true value of a sports sponsorship or endorsement?
That’s the question Deric Manrique says he’s answering for companies partnering with professional teams.
Manrique, who previously worked in sales and marketing for both the Minnesota Twins and Minnesota Timberwolves, developed a software program called TempoCheck that helps companies determine the best value when investing in a sports sponsorship. Its 150-point algorithm allows Manrique to input custom objectives, audience data and fan demographics to determine what type of investment will have the most impact.
“It’s kind of like a Match.com for brands and professional sports teams,” said Manrique, who is also the SportTechie Twin Cities local leader.