In the wake of a rivals’ World Cup streaming debacle in Australia, Telstra announced the rollout of its LTE-Broadcast technology that aims to enhance high-definition streaming to large groups.
Telstra’s first implementation will be in the AFL Live official app where weekend traffic for the Australian Football League has tripled in the last two years. LTE-B transmits the same data steam to multiple users in the same area rather than have individual feeds sent to each device. Such distribution frees up network capacity and permits higher quality video feeds.
Optus drew rebukes after struggling to provide reliable streams of World Cup matches in Australia that led to the company eventually relinquishing exclusive rights to the broadcasts.