NBCUniversal’s Telemundo Deportes, the Spanish-language rights holders of the 2018 FIFA World Cup, is shattering streaming records due in part to strong first-round showings from Mexico and Spain.
Telemundo, citing data from Adobe Analytics, said it recorded three-straight record-setting days with its World Cup coverage. The last of those record-shattering days came Sunday with Mexico’s 1-0 upset over Germany, the reigning champions.
In Mexico City, millions of people watched the coverage live from public spaces, and triggered an artificial earthquake in Mexico City following the historic win (Mexico’s first win over Germany in World Cup play) and ensuing celebrations.