The following is a Q&A with Bernd Leukert, Head of Products & Innovation at SAP SE.
As the head of products and innovation at a global software company, you have led many industries through the digital transformation. How has technology impacted sports?
Bernd Leukert: Let me answer that by telling you the story of a major sporting event.
It happened in Europe. Fans traveled hundreds of kilometers to be there. Before the event, they prepared a feast and were filled with excitement. Then, at last, the moment they were waiting for arrived. They stood all day in the hot sun, cheering on the athletes in contests of speed, power, and endurance.