Having a finger on the pulse of social interaction during a sporting event is crucial. It helps teams, brands and venues alike understand what interests their audience. Social media insights were taken a step further at the recent Army-Navy football game thanks to the Ampsy and Canvs partnership.
Ampsy’s specialty lies in aggregating social content from event attendees within a geofenced area. Canvs uses semantic analysis tech to understand emotions of fans surrounding an event. By combining efforts, the two generated a host of real-time social insights from one of the most-watched college football games of the year.