New York-based startup Storelli hopes to help athletes of all sports enhance performance through increased foot traction. But the technology-focused sports apparel company does not make shoes or cleats. Instead, Storelli plans to introduce shoe insoles that help provide improved stability, traction, and grip.
The concept behind Storelli’s new SpeedGrip Insoles is straightforward: prevent athletes’ feet from shifting around inside cleats or other athletic shoes. SpeedGrip Insoles can help athletes perform at higher levels through increased stability and control created by greater foot-to-shoe grip and traction.
Storelli hopes its insoles help make athletes faster, more explosive, and give them greater overall foot control.