When the U.S. Olympic team marches into the opening ceremony in Pyeongchang on Feb. 9, the athletes will be sporting their Ralph Lauren outfits — with a high-tech twist.
To keep Team USA warm in the frigid weather expected during the Olympics, Ralph Lauren provided the athletes parkas that have wearable heat technology, it was announced by the United States Olympic Committee last week. The parkas, as well as bomber jackets for the closing ceremony, include a streamlined heating piece made of electronic conductive printed inks and fastened to the inside of the jacket in the shape of a silver and carbon American flag.