Singaporean organisation Team SMG has appointed sports and entertainment agency SPORTFIVE as its commercial sales representative.As a result of the partnership, the JJ Lin-owned organisation will be able to leverage SPORTFIVE’s global network and consulting expertise in order to develop sponsorship packages to a variety of endemic and non-endemic brands.
The agreement will allow Team SMG to strengthen its business opportunities as well as collaborate with the agency to build awareness of its brand in Asia, via the use of activations.
Regarding the announcement, Orrin Xu, General Manager of Team SMG, commented: “We are incredibly proud of what we have achieved so far with our teams, and are ready to take the next step to carve out a niche for ourselves in the esports world and build our presence beyond South East Asia.