European organisation Team Secret has established a multi-year a partnership with Chinese streaming platform HUYA.
As part of the deal, Team Secret’s players will stream on the platform. HUYA will also act as a jersey sponsor for the organisation.
The partnership aligns with the organisation’s goal to expand and reinforce its brand – which has been mostly pushed in Europe – in new territories.
John Yao, CEO of Team Secret, commented on the partnership on LinkedIn: “Excited to be working with one of the biggest streaming platforms in China. With this partnership, Team Secret will be able to reach new communities, and connect more effectively with our fans globally than ever.