North American organisation Team Liquid has named Bud Light as the official beer of its League of Legends team.
The agreement will see both entities collaborate on several new content pieces and fan activations, such as the Bud Light League Lounge, a weekly show featuring League of Legends Championship Series (LCS) professionals. The Bud Light League Lounge is expected to commence on February 21st and will be streamed on the official Bud Light Twitch channel.
In the lead up to official LCS matches, Bud Light will also hold ‘virtual tailgates’ with Team Liquid talent and casters for viewers 21 and older.