Multinational organisation Team Liquid has entered a partnership with social media analytics firm Zoomph to measure the impact of its brand deals and provide insight into its audiences.
The agreement has introduced a custom variant of the Zoomph platform tailored to meet Team Liquid’s needs as a multi-team organisation and multimedia company.
Data drawn by the Zoomph platform will be used to “create more engaging and meaningful partner campaigns,” as well as grow both Team Liquid and its players’ social media audiences.
Victor Goossens, Co-CEO of Team Liquid, commented on the partnership in a release: “Social media is integral to our industry, and we’ve been searching for ways to expand our level of insight into this critical area.