Esports organization Team Liquid has announced a multi-year exclusive sponsorships sales agreement with Twitch. Twitch will manage sales and advertisements for Team Liquid, while looking to create partnerships that will grow the franchise’s global brand.
Twitch has held the exclusive media rights to stream Team Liquid events since 2011, but the addition of sponsorship sales responsibility is the first of its kind between Twitch and an esports organization. Twitch, which Amazon purchased in 2014, will look to sign partnerships with brands from various sectors such as airlines, financial services, and insurance companies as part of its extended agreement.