Pittsburgh Steelers Wide Receiver, JuJu Smith-Schuster has launched a new gaming organisation, Team Diverge.
The organisation aims to become a hub for crossover content across sports, gaming and culture, featuring popular streamers, athletes and celebrities, including its own streetwear apparel line.
According to an official release, Team Diverge has signed several rising content creators across several titles to serve as the core of the team. Alongside this, the organisation intends to sign or develop collaborations with other notable pro players, content creators, athletes, musicians and celebrities.
The organisation will also start up a gaming house to serve as a content production hub, and launch an apparel line building on Smith-Schuster’s Team JuJu clothing company and his multiple collaborations with the likes of Adidas, MeUndies and FaZe Clan.