Golf is a strange game in the fact that amateurs and professionals deal with similar problems. They might manifest themselves to different degrees, but they’re similar nonetheless. TaylorMade Golf believes it has created a solution to one of those problems in the form of something called Twist Face technology.
The majority of golfers, regardless of level, will hit drives either on the low-heel or high-toe portion of the club face. This creates a “hook” or “slice” action with the ball’s path. In creating Twist Face, TaylorMade hopes to eliminate the variability of shots.
Twist Face is featured on the company’s new line of M3 and M4 metalwoods and essentially fixes the face angle of your club when hitting a shot; hence creating longer, and more importantly, straighter drives.