In an effort to promote TaylorMade’s new PSi irons, the company is seeking to revolutionize how consumers experience clubs before they make their purchases. TaylorMade is embracing new virtual reality (VR) technology by promoting two of their top sponsored players, Justin Rose and Sergio Garcia, trying out the PSi irons on YouTube videos filmed with 360-Degree cameras, according to a recent Fortune article.
The new 360-Degree videos are part of a three-part series where each player discusses the look, shape, and feel; trajectory and spin; and innovating the player’s iron. The first set of videos, “Part1: Look, Shape, and Feel”, were posted on September 15.