Southeast Asian esports organisation Talon Esports has announced a partnership with Yieldly, a blockchain-based decentralised finance ecosystem.
As a result of the partnership, Yieldly has become a blockchain partner for Talon Esports’s Arena of Valor (RoV) team throughout 2021.
Talon Esports will create educational content around Yieldly’s ecosystem for its fanbase in Southeast Asia. Localised esports activations will also be arranged for its fans.
According to the release, the activations will be designed around Yieldly’s products, including merchandising and events.
Sean Zhang, CEO of Talon Esports, spoke of the deal in a release: “Fan engagement is critical for us.