Sports is an important vertical for Tagboard, a social search and display platform company, but at only 10 to 15 percent of its revenue, it doesn’t pay the bills like other areas do.
Even so, according to Chief Executive Officer, Josh Decker, sports has helped spark dozens of conversations as executives from other industries witness social content on arena jumbotrons across the world, with its latest partnerships sure to generate some more interest.
The Seattle, Wash.-based company has partnered with Snapchat and a number of professional and college teams, both domestically and internationally, to publish team content and account information in-stadium.