Sports fans indulge in one month of madness for the NCAA basketball tournament. Whether or not their schools are in the tournament or not, fans fill out their brackets and follow the action all the way to the Final Four.
This year, the NCAA has partnered with Tagboard, a social media platform that uses hashtags to help fans search real-time content, to bring March Madness to life with live social media displays at every tournament stadium.
Using the hashtag #MarchMadness on Facebook, Twitter and Instagram, fans had the chance to be featured on the giant video boards.