Tagboard has long served as a behind-the-scenes conduit to which social media posts find their way to sport arena video boards and news broadcasts. But now, Tagboard has been named as one of the four news discovery companies that Snapchat is partnering with to build a reliable news hub.
Along with three other companies—NewsWhip, Storyful and SAM Desk—Tagboard will connect organizations with content created by users and professionals on Snapchat, according to news first reported by Axios. Given Tagboard’s history of working with sports organizations, such as the MLB’s San Francisco Giants, NFL’s Philadelphia Eagles and PGA Tour, fans should expect this initiative to seep into live sports.