Swiss luxury watchmaker TAG Heuer has joined the Porsche Esports Supercup as its title sponsor.
Alongside the sponsorship, the total prize pool for the Porsche TAG Heuer Esports Supercup has been doubled from $100,000 (£84,132) to $200,000 (£168,342).
Now in its second season, the competition was launched by the German car manufacturer in 2019 in co-operation with sim racing platform iRacing.
Kjell Gruner, Vice President of Marketing at Porsche, commented on the sponsorship in a release: “Porsche stands for exceptional experiences.