Live streaming is certainly sport-agnostic as evidenced by Table Tennis England’s recent partnership.
As part of a new broadcast rights deal with TheLADbible Group, the national governing body has begun streaming matches via the SPORTbible’s Facebook page, which has nearly nine million fans and is one of England’s most visited sports media sites.
After the initial match last week between Table Tennis England and Greece in a European Championships qualifying tie reached more than 2.2 million views to date and peak viewership at 21,000, it is safe to say both parties are happy with the new relationship.