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T1 signs multi-year Red Bull deal, Microsoft acquires Smash.gg | ESI Digest #21

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

This week on the ESI Digest, we cover Microsoft’s acquisition of Smash.gg, Duracell’s partnership with Ellevens Esports, T1’s multi-year Red Bull deal, Panda Global’s rebranding, plus Ninjas in Pyjamas’ collaboration with Leeds United.

Energy drink brand Red Bull announced today that it has signed a long-term, multi-year partnership with T1 Entertainment & Sports, best known for its League of Legends team.