AUSTIN, TX – As has become increasingly apparent, the NBA is a digital-focused league. This has lead to strong international growth for the top global basketball league and sets them up for continued growth in the time of cord cutters and Snapchatters.
Today at SXSW,NBA Commissioner Adam Silver shared his thoughts in a “Courtside” chat at the Austin Convention Center about the future of the league, how they distribute content in a shrinking world and even his own personal habits for how he engages with NBA content on OTT platforms and social media.