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Sweet 16 School Purdue Among Keemotion’s March Madness Clients

To reach its third straight Sweet 16, the No. 3 Purdue men’s basketball team routed powerhouse No. 6 Villanova, the 2016 and 2018 national champions, by 26 points.

The two programs have something in common on their practice courts, however. They are part of a seven-team cohort of schools that use Keemotion’s AI-powered video tracking solution to identify and play back specified clips in real-time. The other five programs are Kansas, Kansas State, Marquette, Minnesota, and Yale, all of whom lost in the first two rounds of this year’s NCAA tournament.

Purdue approached Keemotion about installing the three-camera system at its home arena a few years ago.