During the Stadium network’s Facebook Live broadcast of a Wyoming-Texas State football game on Sept. 30, a hashtag started trending in the comments section: #InterviewCheerleaderSidney.
Stadium’s social producer, Greg Shellow, noted its popularity and, though its origin was not immediately obvious, texted the tip to sideline reporter Camryn Irwin, who went to investigate. She approached the Wyoming cheerleader coach to identify Sidney — Sidney Ward, a senior, as viewers (and Irwin) would later learn — and then went to interview her with no idea why, except for the dozens of viewers posting the hashtag. “That is all I knew,” Irwin said.