He’s known for surfing big waves, a completer of Ironman triathlons, a producer of his own brand of superfood, and now Laird Hamilton is an ambassador of sleep.
After a long career supporting health and fitness, Hamilton is dabbling in technology through a new deal to serve as brand ambassador for a company called SleepScore Labs, which is seeking to use state-of-the-art contactless sleep monitoring technology to improve its customers’ quality of sleep.
In his agreement, which includes posting to his more than 150,000 Instagram and 48,000 Twitter followers, Hamilton will promote the positive effects that sleep has on a person’s health and well-being.