New research conducted by IT company Amdocs and media consulting firm Ovum aims to quantify how much 5G will transform the sports experience for fans in stadiums and at home. The research surveyed C-level executives at 60 of the world’s 100 largest communications and media companies.
The study shows that 63 percent of network operators plan to use augmented reality or virtual reality while broadcasting or streaming in 5G. Two major upcoming sporting events—the Tokyo 2020 Olympic Games and the 2020 UEFA European Championship—are spurring that roll out of 5G technology. According to the research, 26 percent of operators intend to introduce 5G services during the Olympics, while 28 percent of operators are targeting the Euro 2020 tournament.