Learfield Chief Revenue Officer Andy Rawlings believes the collegiate marketer hit a “home run” with STRIVR Labs, now Learfield’s Official VR Partner as of Wednesday.
The new partnership will allow STRIVR, which recently raised $5 million in funding, to not only create virtual reality experiences for Learfield’s 120-plus schools and their fan bases, but also outside the playing arena to encompass the universities, classroom technology and development.
“We couldn’t be more excited about this partnership with Learfield,” Derek Belch, Co-Founder and CEO of STRIVR said in a statement. “Learfield intimately understands the many facets of our business and how STRIVR can benefit universities and brand partners.